I loved it at first and tried out a lot of new places that I continued to visit, and some that I didn't, but after the honeymoon period it was just an absolute disaster for everyone - the businesses, the existing regulars, and the people who realized that they paid money for something they won't have time to use.With the standard rate, you and your friends or family will enjoy an experience unlike anything else around at Breakout Games - Jacksonville! Locked in a room with nothing but your minds to help you, you group will be faced with a series of delightful puzzles, riddles, and mysteries that will all have to be solved in order to escape. Then actual regular customers got fed up with the businesses getting a huge influx of entitled assholes who didn't care about the place or the people, who all rushed in on the last possible day and demanded that they all get their booking that they waited 8 months to redeem. Then people realized that, instead of getting a Groupon for a new cafe or restaurant or kickboxing studio and then becoming a repeat customer, they could just keep getting Groupons for a new cafe or restaurant or kickboxing studio every week and never have to pay full price for it again. Then it was great, except only for regular-priced options and not available on weekends or holidays. I don't understand how anybody who knew anything about the business could think that this was sustainable. Groupon was exploiting hapless business owners that haven't yet been burned by sleazy marketers.Īs soon as the too-good-to-be-true deals became less frequent, Groupons customers also started leaving. So they saw huge growth at the beginning. In the beginning, with all the hype, that was an easy task. So the success of Groupon was based on finding new, unsuspecting businesses who could be talked into offering such a sweet deal. Of course, no business owner in their right mind would ever agree to such a crappy deal a second time. It was a really shitty deal for the restaurant, but it was a fantastic deal for groupon - they got a 50% cut for selling a ridiculously cheap meal. So over the next 6 months or so, every day a few people would show up, redeem their Groupon to get their 40€ meal, order no drinks, and never come back again. The Groupon sales person promised them that this would be great advertising, that people would bring their friends, and that they could sell fancy drinks and cocktails to the guests, so they would make a lot of money. But Groupon took 50%, so the restaurant owner got only 10€ per sale. They offered a 40€ dinner for two at a 50% discount for 20€. They hired lots and lots of sales people, whose job it was to convince unsuspecting businesses to offer a groupon.Ī restaurant owner I worked with agreed to run a Groupon. Groupon felt a bit like a multi-level-marketing scheme to me.
0 kommentar(er)
