Rakuten felt it was better to acquire Aviso than try to replicate its knowledge base and expertise in-house.įounded in 2010 as Slice Intelligence, Rakuten Intelligence has built the largest panel of e-commerce data in the U.S. Rakuten management explained that the primary reason for the acquisition was because of Aviso’s deep hedge fund and alternative data expertise, as well as the fact that Aviso’s staff are considered to be trusted advisors by many of their buy-side clients. Rakuten and Aviso have been working together over the past few years to market Rakuten’s e-receipts data to the asset management community. Rakuten Intelligence, the nontraditional market research firm previously called Slice Intelligence, recently announced that it has acquired the alternative data marketing firm, Aviso Partners. Financial terms of the deal were not disclosed. Rakuten Intelligence, formerly the e-receipt vendor called Slice Intelligence, announced recently that it had acquired alternative data marketer, Aviso Partners.
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